SCALE YOUR TRADES BUSINESS

The Direct Path to More

Jobs and Higher Revenue.

We combine high-intent marketing strategies with 24/7 automated

booking to ensure every lead you pay for becomes a scheduled appointment.

No more wasted ad spend. No more missed calls.

SCALE YOUR TRADES BUSINESS

The Direct Path to More Jobs and Higher Revenue.

We combine high-intent marketing strategies with 24/7 automated booking to ensure every lead you pay for becomes a scheduled appointment. No more wasted ad spend. No more missed calls.

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why choose truenorth direct

The Modern Engine for Local

Business Growth.

We combine elite digital marketing strategies with industry-leading automation to ensure your business doesn’t just get more leads—it wins more jobs.

Dominate Local Search

We put your business at the top of Google and Meta, capturing high-intent customers exactly when they need you.

End Lead Wastage

Our intelligent systems respond to every lead in seconds, booking appointments while your competitors are still checking their voicemail.

Maximize Your ROI

Stop guessing with your ad spend. We track every dollar back to a booked job, optimizing your campaigns for maximum profit.

Built for the Trades

We specialize in local service businesses, integrating seamlessly with ServiceTitan, Jobber, and the tools you already use to run your crew.

Who we are

Experienced Growth Partners for the Modern Tradesman.

Digital marketing veterans with 20+ years of experience in the home services industry. We know what it takes to scale your trade business because we’ve been doing it for decades.

$10M+

Revenue Generated for Clients

We don't just track clicks; we track the bottom line. Our strategies are designed to drive high-ticket jobs that scale your business revenue.

20+ Years

In the Trenches

We bring two decades of hands-on experience in the home services industry, giving us a deep understanding of what homeowners are looking for when they need a pro.

15,000+

Qualified Leads Booked

Using Paid Ads, we’ve successfully captured and converted thousands of leads into scheduled appointments for our partners.

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Our services

Precision Growth Services for Local Trades.

We don’t just provide tools; we build the entire engine that drives your revenue. From capturing high-intent leads to automated job booking, our services are engineered to scale your business with total transparency.

Paid Lead Generation

Immediate “Phone Is Ringing” Results

We drive high-intent leads using emergency keywords and hyper-local targeting.

Precision Targeting: High-value homeowners
High-Intent Traffic: Ready-to-buy searches
ROI Optimization: Continuous testing

AI Automation Systems

The Unfair Advantage

24/7 digital agents qualify, respond, and book without adding staff.

Instant Response: Under 30 seconds
AI Receptionist: Books automatically
Auto Qualification: No tire-kickers

Conversion-First Web Design

Built to Convert

Performance sites engineered for speed, mobile, and booked jobs.

Lead Capture: Calls & forms
Social Proof: Reviews built in
Mobile-First: Phone optimized

Automated Appointment Booking

Straight to Your Calendar

Qualified leads book directly into your schedule automatically.

CRM Sync: ServiceTitan, Jobber, HCP
Smart Reminders: Fewer no-shows
Live Availability: Real-time booking

See It In Action

View Services

TEstimonials

Proven Results from the Field.

Hear directly from the business owners who have scaled their operations and dominated their local markets using our performance engine.

Brian — GoldenOak Pavers

Brian’s business jumped from $400,000 to $500,000 in just six months.

With a stronger pipeline and better systems in place, he’s now on track to hit $1 million this year.

Scott — Northeast Patios

Scott’s business grew from $8,000 a month to consistently hitting $80,000 months in just eight months.

With a full pipeline of high-value projects, he was able to scale with confidence and predictability.

Josh — Precision Hardscapes

Josh was stuck at $12,000 a month, dealing with inconsistent leads and constant stress.

In just three months, he scaled to consistently bringing in $50,000 a month by building a steady pipeline of high-quality, exclusive leads that freed him from the day-to-day hustle.

Using Paid Ads, we’ve successfully captured and converted thousands of leads into scheduled appointments for our partners.

TEstimonials

Proven Results from the Field.

Hear directly from the business owners who have scaled their operations and dominated their local markets using our performance engine.

Brian — GoldenOak Pavers

Brian’s business jumped from $400,000 /mo to $500,000 /mo in just six months.

With a stronger pipeline and better systems in place, he’s now on track to hit $1 million this year.

Scott — Northeast Patios

Scott’s business grew from $8,000 a month to consistently hitting $80,000 months in just eight months.

With a full pipeline of high-value projects, he was able to scale with confidence and predictability.

Josh — Precision Hardscapes

Josh was stuck at $12,000 a month, dealing with inconsistent leads and constant stress.

In just three months, he scaled to consistently bringing in $50,000 a month by building a steady pipeline of high-quality, exclusive leads that freed him from the day-to-day hustle.

Josh was stuck at $12,000 a month, dealing with inconsistent leads and constant stress.

In just three months, he scaled to consistently bringing in $50,000 a month by building a steady pipeline of high-quality, exclusive leads that freed him from the day-to-day hustle.

FAQ's

Everything You Need to Know.

Clear answers to the most common questions about how we scale trade businesses.

How can you guarantee this will work for my business?

While the digital landscape changes, homeowners' needs remain constant. We don’t just understand marketing; we have decades of hands-on experience in the trades. This means we know exactly what homeowners are looking for when they need a pro—and we’ve already proven our systems work for businesses just like yours.

We mitigate your risk by only partnering with clients where our data shows a high probability of success. If we didn't believe we could provide a massive ROI for your specific service area, we wouldn't take you on as a partner.

How soon will I see the phone start ringing?

With our Paid Lead Generation, we typically see high-intent calls coming in within the first 48–72 hours of campaign launch.

Are these leads exclusive to my business?

Absolutely. Unlike big platforms that sell the same lead to five contractors, every lead generated through your TrueNorth engine is 100% exclusive to you.

How involved do I need to be in the day-to-day marketing?

Very little. As your growth partners, we handle the heavy lifting. You’ll receive transparent reports and have regular check-ins, but our goal is to let you focus on your crew and your customers.

Do I need to learn new software to use the AI Automation?

No. Our AI Automation integrates directly with the tools you already use, like ServiceTitan or Jobber. It works in the background so you can stay focused on the job site.

Am I locked into a long-term contract?

We believe in earning your business every month. We offer flexible, results-based partnerships because we’re confident in the ROI we deliver.

Will this work with my current scheduling software?

Yes. We specialize in seamless integrations with industry standards like ServiceTitan, Jobber, and Housecall Pro. Your calendar stays synced in real-time.

If you do not already have a CRM, one will be provided for you.